This psychological case for advertising…

Reforming the Line

Advertising “The other day I saw and very thoroughly enjoyed a popular play called It Pays to Advertise; which is all about a young business man who tries to break up the soap monopoly of his father, a more old-fashioned business man, by the wildest application of American theories of the psychology of advertising. One thing that struck me as rather interesting about it was this. It was quite good comedy to give the old man and the young man our sympathy in turn. It was quite good farce to make the old man and the young man each alternately look a fool. But nobody seemed to feel what I felt to be the most outstanding and obvious points of folly. They scoffed at the old man because he was old; because he was old-fashioned; because he himself was healthy enough to scoff at the monkey tricks of their mad advertisements. But nobody really criticized him for having made a corner, for which he might…

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